ART DIRECTION · DESIGN · CONTENT
Between strategy and execution is where I do my best work.
Art direction, design, and systems—built to perform. 14+ years designing for brands such Sol de Janeiro, e.l.f., Nutrafol, and Estée Lauder.
Featured Work
BRAND · ART DIRECTION · CREATIVE SYSTEMS
Black Girl Vitamins
Reimagined how Black Girl Vitamins brings its brand to life across site, email and paid media, building a connected visual system that made wellness education feel more approachable, culturally relevant, and unmistakably made for Black women.
ART DIRECTION · PAID MEDIA· MOTION
Sol de Janeiro
Turned Sol de Janeiro’s unmistakable brand energy into paid creative built to perform—balancing bold visual storytelling with clear product benefits, promotional messaging, and conversion-focused design.
BRAND · ART DIRECTION · CAMPAIGNS
Pür Beauty
PÜR was entering a new season of product launches, each requiring a distinct story within one recognizable brand. I joined the Astral Brands team to shape campaign concepts, establish the visual direction, and translate each launch across digital touchpoints.
ART DIRECTION · PAID MEDIA· MOTION
Nutrafol
Translated complex hair-wellness science into clear, compelling digital creative—balancing clinical credibility with human storytelling across campaigns, ecommerce, email, and paid media.
From big idea to every detail.
ABOUT SARAH
I’m a designer, art director, and visual thinker who loves turning strong products into brands people can feel.
Over the past decade, I’ve worked across beauty, wellness, and lifestyle—shaping campaigns, ecommerce, email, paid media, and content for brands including Sol de Janeiro, Nutrafol, PÜR Beauty, e.l.f. Cosmetics, and Black Girl Vitamins.
I’m most energized by the space between the big idea and the final execution: finding the story, defining the visual world, and building the structure that helps it all hold together.